Perspectives

Understanding people, behavior, and the stories behind decisions.

People often understand facts. They struggle with consequences.

Behavior, incentives, emotions, and perception influence decisions as much as information itself.

The goal is not judgment. The goal is understanding.

Recent Insights

Explore recent observations on behavior, perception, incentives, and decision-making.

An Unexpected Lesson from a Reflecting Pool

Sometimes the most valuable lessons emerge from events we initially dismiss. A controversy surrounding a reflecting pool became an opportunity to better understand challenges quietly affecting waterways around the world.

Incentives Drive Behavior

Understanding motivations often explains outcomes better than assumptions.

Perception Shapes Reality

People often respond to what they believe is happening rather than what is actually occurring.